About US

Boura is more than a clothing brand — it’s a vision you can wear.

Founded in Los Angeles by Biruk Sinishaw, Boura blends the soul of streetwear with cultural pride and creative ambition. Every piece is designed to make a statement — clean, bold, and built for those who know where they’re going.

We’re inspired by heritage, driven by purpose, and focused on quality. From custom embroidery to premium fabrics, everything we make represents a mindset — not just a look.

This is Boura.
Wear the Vision.